clean about where the gold in their jewellery comes from.
Businesswoman Deirdre Bounds, who ran a successful ethical travel
company, reveals what's wrong with the industry and goes on the road
to present her unique take on how things could be done very
differently.
Secretly filming at Britain's biggest high street jewellery chains,
Bounds exposes shop assistants giving vastly misleading information
about where the gold in their jewellery is mined. Then, unable to get
a straight answer from the stores, Bounds travels to the source: to
the mines.
In Senegal, she meets a child miner and reveals his hazardous daily
existence at an illegal mine. She also looks at allegations that a
large-scale industrial mine in Honduras has caused hair loss and
rashes in the local population.
Shocked by what she's seen and the lack of traceability in the
supply-chain, Bounds sets out to find how things could be done better.
In her search to find an alternative, she explores newly-launched
Fairtrade and Fairmined gold and also how recycling old gold could
offer an answer.
Going undercover, she finds one of Britain's largest gold
manufacturers not living up to their pledge to support ethical
alternatives. And she asks the British public to back her campaign to
clean up the British jewellery industry
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